Celebrating our 23rd year offering special interest "How-To" video training.
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FREE Help!Here are some articles Gary has written. We hope you enjoy them. Feel free to use any of this information- just put a link to this website if you use anything. If you'd like to ask Gary a question just click on Ask Gary. To view Questions and Answers Click Here. Give Your Business Magnetic Appeal - Income Opportunities December 98 Keep your name in front of your customers 365 days a year for only a few cents. The way to do this is have a magnetic business card (refrigerator magnet) to hand out and also mail to your customers. You also can mail these out to mailing lists with your advertising literature when you're prospecting for new customers. Current and future customers will stick the magnetic card on their file cabinet or refrigerator and it stays there for years. We have had customers call us a year after we sent out the business card (refrigerator magnet) to place an order. When we ask them which ad they are responding to they say, "Well, I've had this refrigerator magnet on my file cabinet and decided to give you a call." Really, it works great. It doesn't matter what business you're in, if you want repeat business, magnetic business cards are the advertising premium of choice. Look in your Yellow Pages under "advertising specialties" for companies that will make these up for you. Pinpoint Customers - Income Opportunities January/February 99 If you offer a business- to- business service here's a unique way to pre-qualify your prospects. By using a simple postcard and a telephone answering machine you can get qualified leads to call you. Here's how you do it. First you need to target your market. Let's say you have a service or product for accountants. Your postcard could read: "Attention Accountants." Your message would go on to say something like this: "Would you like to learn how to save 50 percent on printing costs? (This can be very important to accounts during tax time.) For more information please call (555)123-1234 for a free recorded message available 24 hours a day." The answer to this 50 percent savings is using recharged toner cartridges for laser printers. If you were in the business of recharging toner cartridges for laser printers this would be an excellent way to find interest buyers. If they are interested in using your service, they can leave a message or you can give your business phone number on the recording so they can call you and place orders. For more information on toner cartridge recharging click here. Surefire Mailing Lists - Income Opportunities March/April 99 When we were in the office equipment business we employed no salespeople, so we depended solely on the response we received from our direct mail campaign. Just a one-page flier printed on one side produced an average of 35 sales a month at $695 each. The mailing list that worked wonders for us was the local Chamber of Commerce members list. Usually you have to join the chamber to purchase the members list. The nice thing about the chamber lists is that they are mailed monthly by the chamber and are 100 percent deliverable. Chamber members are established business people with money to spend on your products and services. Make Videos At Home And Beat The 9-To-5 Routine Forever - Income Opportunities Oct 99 Would you like to sell information you've gathered over the years but you have writer's block or just don't want to write it all out? Why not produce your own special-interest information video? It's as easy as talking to your best friend, only this way you get paid. The best part is you only have to tell the story once, and you can sell this valuable information over and over by simply duplicating the videotape. For more information on this subject click here. Export Your Product! Here's the best kept secret for exporting your products or services. The U.S. Department of Commerce puts out a monthly publication called the "Commercial News USA". You'll find everything listed in there including the kitchen sink. The only requirement is that the product has to be manufactured in the U.S. This publication is distributed to 125,000 screened business readers in 155 countries eager for U.S. products. If you are looking for exposure for your products overseas, contact the Department of Commerce and ask for additional information about getting your product or service listed in the "Commercial News USA". You can find the nearest district office located in the Federal listing of the phone book. I've used this service on two occasions with great success. Get Your Product In Mail Order Catalogs! If you have a product or the exclusive rights to a product, mail order companies could move truckloads for you. Just about an product can find a place in a mail order catalog. If it's a novelty item, or something useful around the house, office, or at school, there's consumer catalogs like the ones you probably already get in the mail. If your product is more of a specialized one that might only be of interest to a special group of people, don't worry, there are "trade" mail order catalogs out there for every type product you can imagine. There are directories of catalog companies. You can find them by looking in the library reference department. All you have to do to solicit catalog companies is send a letter on your company letterhead and simply ask if they would be interested in including your product in their catalog. You will also nee to include any descriptive brochures that describe your product. You should also offer to send them a sample upon request. That's all there is to it. If they're interested you'll here from them. At that point you will have to work out discounts and terms. Mail order companies usually work on a 50 to 60 percent off suggested retail. Good luck!
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